​Ametsuchi means "heaven and earth" in kanji.

A word that means heaven and earth, and the world that exists between them.
We would like to create a better future by creating contact points between nature and people through the outdoors, centering on Nikko National Park, Japan's oldest national park.
for the people, for the nature, in the local.

We hope that the outdoors will make your daily life healthier and richer, that precious nature will be protected, and that the region will be healthy and prosperous.